Value Additions

Channel Expansion and Revitalization

STI has a dedicated team of Partner development Managers who work austerely to identify business partners who can expand business into new markets. STI's channel revitalization helps vendors to understand issues faced by dormant business partners, assists in rectifying these issues and bracing these business partners to contribute towards business expansion with full thrust.

Channel Enablement and Skills Development

Channel Enablement is thought to be an investment that is done on the channel to yield desired revenue results. STI has a comprehensive sales, pre sales and technical enablement program to better build and equip channel partners. STI's enablement program is precisely planned, executed and monitored by analyzing its effectiveness on revenue objectives. Besides channel enablement, STI offers skill development program to address scarcity of resources in the market by hiring and educating sales, marketing and technical trainee. This program is initiated to cater resource requirement at business partner's end.

Demand Generation

STI's has a very systematic approach towards demand generation activities. A dedicated marketing team works extensively to conduct these activities from a primary level of canvas calls up to organizing the mid size technology events. These activities constitute: Midsize events for Enterprise and SMB Market segment, partner lead events, technical workshops and email shots. These activities fully compliments Vendor's product specific go to market initiatives.

Promotions and Rewards

Promotions and rewards help maintain partner focus. STI is renowned to have the best promotions & rewards structure among distributors working in the country. STI's rewards are given through credit notes with a proper system in place which validates the qualification of the winner and awards are given within due time.

Financial Program

STI's financial program empowers channel partner's financial capabilities and helps catalyze sales cycle. Given the current market scenario/global recession, there are not many business partners who are financially capable to cater multi million dollar projects. They seek financial collaboration to complete the sales cycles. STI's financial program helps these business partners to focus and win more business for Vendors.

Sales Development

STI has a very unique sales development program which normally other distributors don't offer. The core objective of this program is to ensure end to end sell through pipeline development by segmenting territories amongst partners, identifying strategic implementation partners and foremost improving collaboration between partner and vendor sales resources.

Staffing

STI offers staffing services to channel partners. It has become quite a challenge for partners to recruit right resources for the job. Given the immense industry and channel experience, STI's staffing consultancy helps partners in recruiting right resources whether be it sales, pre sales or Technical.

Regional Exposure

In future, STI plans to expand operations outside Pakistan more specifically in regional countries such as Afghanistan, Bangladesh, Sri Lanka, Nepal and Bhutan. STI aims to give regional exposure to local business partners so that they may position their services and solutions in these territories as well.